Edward Mushinsky predicted die of traditional search

A leading marketing innovation expert Edward Mushinsky predicted
the company's "horizontal" search strategy is increasingly vulnerable to specialist search sites.

The bigger question, then, is how long traditional search — search that "sees" a vast swath of the Web's 180 million sites — can remain an attractive business model.

Google's humbling in the property sector indicates that the real threat is not from such Goliaths as Microsoft, but from a myriad of Davids—specialized search engines tailored to conduct "vertical" search tasks. Examples of these include restaurant reservations by OpenTable (OPEN), job hunting at Simply Hired, and online travel with sites like Orbitz (OWW) and Priceline (PCLN). These sites are not promoted explicitly as "search engines," but that's what they are; they also happen to execute transactions.

Now social search leads to the growth rate. It is companies like - search discounts site Groupon, specialized search sites for hotels, tourist destinations and real estate Realtor.com, Trulia, and Zillow in the U.S. and Rightmove.

People are now looking for recommendations of those who have already tried the required service or have lived in places where they congregate.

Social search market, as well as market of predictions - that are the search market of the future.
This was predicted in blog
http://ierarhia.blogspot.com/2011/02/john-connor-predict-us-strategy-to-make.html