How to do Social commerce?

Social commerce will transform global economy.

New innovative models of shopping and commerce will emerge, particularly where location-based services are concerned. The shopping app RedLaser is a perfect example of the direction in which commerce is going, Jain told me. The app allows iPhone or Android owners to scan a barcode with their mobile device and see price comparisons online and at local brick-and-mortar stores, allowing them to locate the best price possible. These kinds of mergers of online and offline shopping will become more prominent in 2011, said Jain, who believes that Foursquare will be the principal driver of developments in location, commerce, and social.

Part of the new evolution of mobile commerce will be new developments in near field communications, which involves the use of proximity sensors to guide mobile users through stores and malls. These proximity sensors, said Jain, will be deployed more widely among small businesses in the coming year to allow users to locate specific items down to the very aisle and shelf. For anyone who tried to shovel their way through Best Buy this holiday season to find that one stupid gadget (that’s always hidden under a pile of other gadgets that other customers have pushed around), an app like that would be a God-send.

The best advises on social commerce was done by leading innovative marketing expert Edward Mushinsky http://futurerating.blogspot.com/2011/02/social-will-dominate-future-innovation.html